Based on the application purposes of different users, the panoramic customer insight platform implements five functional modules: tag view, customer group profile, customer profile, self-service query and external service. Through accurate and vivid panoramic insight of user demand, portraits of customers, and insight of market development, it provides enterprises exact full understanding of the market. With technology drive and data algorithm as the core, the business opportunities are intensively exploited to provide enterprise decision makers, market analysts and front-line marketing personnel with marketing decision-making support which is based on broadcasting & TV big data.
Form a standardized customer tag system
Accurate and vivid portraits of customers, in-depth understanding of customers
Tailor-made service, optimize product strategies and marketing tools
