CRM establishes 360° unified view of customers which caters to customers and services. It conducts information sharing, provides comprehensive customer service, and carries out full life-cycle management and full process of service tracking for customers, to achieve mobile, digital and intelligent delicacy management. It integrates products, marketing, billing, resource, information control and service in one, so as to realize transformation of customer service differentiation and personalization. It pursues high-quality customer experience and empower enterprises bright future.